Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts

Wednesday, January 9, 2013

Educating the retailers

This week has been very exciting so far!  I met with several local Denver bookstores and synagogue book shops.  The synagogues knew right away what I was talking about when I mentioned the Passover Bingo game, no explanation needed.  The large independently owned bookshop . . . well that was another story.  First I had to pretty much stalk the buyer, who is crammed into an office in the basement with piles of products to review.  No wonder he was too busy to return my calls!  I presented him with the Passover Bingo game, and he wondered if it would be as popular as the Hanukkah gifts.  I told him that no matter how you spell it, Chanukah is only made into a bigger deal of a holiday because it falls near Christmas, and that more Jews have Passover seders than celebrate any other Jewish holiday.  With this fresh knowledge, he took another look at the game and ordered some for the stores!  Yippee!  Had a similar experience at a housewares chain, which will be written about in a future post.  Meanwhile, only one day left in our Jewcer campaign, http://jewcer.com/project/passover-bingo-game

The fulfillment team has been busy getting the games ready for shipment!  I am very grateful to have a kind and responsive team supporting me.

Saturday, January 5, 2013

Publicity and Endorsements

We are so excited that the coolest Jewish mom blog site, Kveller, reviewed and loves our product!  They have mentioned us on their Facebook and Twitter feeds, as have several other publications and blogs.  If you haven't heard, we're currently running a promotion, through Friday January 11th, with Jewcer, whereby people will be able to get the game at a discounted price if enough people participate in the promotion (it's at http://jewcer.com/project/passover-bingo-game if you want to check it out).

Due to feedback that has been received, we've also recently revised the instruction sheet to include a call sheet with the words on the squares, together with explanations.  This way, people can play the game to learn about the Passover holiday before or after the seder, and of course you can still play traditional Passover Bingo during the seder by listening for key words as the Haggadah is read and covering the squares appropriately.

More news coming soon!

:)